About Ken Shen Robinson

Hi! I'm Ken, a Website Manager with 5+ years of experience in online media. I specialize in Web Project Management, Product Development, Front-End Development, CMS Project Management, User Interface and User Experience. I like food, sports, music, travel, culture and more. Welcome, and thanks for taking the time to get to know me.

Work Experience

Website Manager at Praetorian Group

April 2013 to Present

  • Handles web project management for website development projects from concept to release
  • Leads QA efforts in tandem with online project management before release
  • Provides SEO project management and analysis to improve search traffic and ensure best practices are used
  • Conducts project management for website analytics and presents reports and actionable analysis directly to CEO and VPs
  • Monitors and analyzes all web traffic to a network of more than 30 public safety-targeted media properties (e.g., PoliceOne.com, FireRescue1.com) using Google Analytics, Adobe Omniture SiteCatalyst and server weblogs

Associate Website Manager at Praetorian Group

October 2011 to March 2013

  • Handles web project management for website development projects from concept to release
  • Manages projects to improve Content Management System and build new functionality
  • Leads QA efforts in tandem with online project management before release
  • Performed project management for recent launch of Military1.com
  • Led project management for implementation of OpenX to monetize video content with inline video advertising (pre-roll/post-roll video ads)
  • Monetized video content with clickable endcap images by creating custom player templates in Brightcove
  • Provides SEO project management and analysis to improve search traffic and ensure best practices are used
  • Conducts project management for website analytics and presents reports and actionable analysis directly to CEO and VPs
  • Monitors and analyzes all web traffic to a network of more than 30 public safety-targeted media properties (e.g., PoliceOne.com, FireRescue1.com) using Google Analytics, Adobe Omniture SiteCatalyst and server weblogs
  • Monitored transition to Amazon Web Services Simple Email Service and provided actionable interpretation of analytics during online project management process
  • Supported project management for transition to Amazon S3 cloud file hosting

Associate Editor at Praetorian Group

March 2010 to October 2011

  • Wrote and edited news articles
  • Conducted project management for editorial and outreach projects
  • Managed columnists
  • Recruited and trained editorial interns
  • Planned and posted content to FireRescue1 Facebook fan page
  • Edited photos and slideshows
  • Built newsletters using HTML and CSS in Dreamweaver
  • Designed special coverage web pages in HTML and CSS
  • Managed editorial content for microsites

Freelance Web Designer At Tokyo Hibachi

December 2009 to March 2011

  • Designed and managed TokyoHibachi.com

Freelance Website Manager At
Acupuncture & Integrated Chinese Medicine

June 2008 to March 2011

  • Took over website management and web project management for my mom's acupuncture clinic
  • Attained #1 Google SERP ranking for "Carmichael Acupuncture" keyword using SEO best practices
  • Attained #1 Google SERP ranking for "Acupuncture Carmichael" keyword using SEO best practices
  • Managed Search Engine Marketing (SEM) campaign using Google AdWords
  • Increased monthly business leads by around 200%
  • Increased new monthly clients by around 100%
  • Performed content management for site

Editorial Assistant At Praetorian Group

March 2009 to February 2010

  • Wrote and edited news articles
  • Planned and posted content to FireRescue1 Facebook fan page of more than 200,000 fans
  • Edited photos and slideshows
  • Built newsletters using HTML and CSS in Dreamweaver
  • Managed editorial content for microsites
  • Designed complete layouts for trade show magazines in Adobe InDesign
  • General website content management

Contract News Multimedia Editor At Yahoo

July 2008 to December 2008

  • Photo and slideshow editing
  • Moderated UGC video and photo content
  • Planned video lineup for Good Morning Yahoo!
  • Coordinated video content with media partners like ABC, CBS, CNN and AP
  • General editorial website content management

Managing Editor At UCLA Daily Bruin

June 2007 to June 2008

  • Oversaw day-to-day editorial process for an elite collegiate newspaper staff of more than 150 people
  • Led planning for packages with copy, photos, video, design and online production
  • Conducted project management and product development

Assistant Design Director At UCLA Daily Bruin

June 2006 to June 2007

  • Planned editorial design packages
  • Designed newspaper and magazine layouts in Adobe InDesign
  • Designed graphics in Adobe Photoshop and Adobe Illustrator
  • Trained graphic designers in use of Adobe design products

Marketing and Promotions Assistant At UCLA Recreation

March 2006 to June 2006

  • Website content management using custom CMS
  • Designed layouts for magazines using Adobe InDesign
  • Designed graphics using Adobe Illustrator

Personal Projects

Chinese Fridge Game App

chinesefridge.com

September 2012 to Present

  • Managed projects for an innovative Chinese game for kids that teaches kids through visual and audible interactions to help kids learn new words and reinforce past lessons
  • Wrote specifications and wireframed
  • Contributed code
  • Designed responsive website
  • Troubleshooted errors with app code
  • Led quality assurance
  • Contributed to design
  • Tools and technology used in the project include Balsamiq mockups, iOS, xcode, javascript, Twitter bootstrap, python, HTML, CSS3, PHP, Adobe Illustrator, Wordpress, responsive design, social media, oDesk, Facebook, Twitter, and YouTube

Education

BA, University of California, Los Angeles (UCLA)

2004 to 2008

  • First Major: Communication Studies, Concentration in Mass Media
  • Second Major: Chinese
  • GPA 3.626
  • Webmaster, Hapa Club at UCLA
  • Daily Bruin Managing Editor, Associate Design Director, Designer, Intern

National Taiwan University

August 2006 to December 2006

  • International Chinese Language Program (ICLP)
  • UC Education Abroad Program (EAP)

Skills

Photoshop

Illustrator

InDesign

CSS3

HTML5

PHP

Jquery

SEO

Social Media

Analytics

AP Style

Chinese

Let's Get in Touch